In business since 1990,  Eric's Diamonds is a family jewelry store servicing the greater Chippewa Valley.  Our purpose is to provide quality jewelry and services to our customers in a timely manner and giving them a pleasant buying experience.  Eric's Diamonds has a Graduate Gemologist on staff to give you confidence that the gemstone jewelry you are purchasing is graded and valued properly.

Eric's Diamonds is also one of the few jewelers in the area who travel to Antwerp,  Belgium twice a year to make the best possible buys on loose diamonds of all qualities, shapes and sizes. This ensures that our customers will get the best possible values available when buying a diamond.

With two in-house jewelers on staff, our repair department is here to meet all of your fine jewelry repair needs. Our own casting equipment allows Eric's Diamonds to create some very unique, fine jewelry pieces to fit your style. You can find out more about our services by visiting our repair services page.