About Us

In business since 1990, Eric’s Diamonds is a family jewelry store servicing the greater Chippewa Valley located in beautiful downtown Chippewa Falls, Wisconsin. Our purpose is to provide quality jewelry and services to our customers in a timely manner and giving them a pleasant buying experience.

Eric’s Diamonds is member of the Retail Buying Organization and the New York Diamond Dealer Club. With access to hundreds of suppliers world wide. Eric’s has the latest fashions and the newest in styles and trends.

You can have the ring of your dreams Custom Designed at Eric’s. Only available at Eric’s Diamonds is a computer aided design software allowing you to see a realistic image of the design before any work is started.

Eric’s Diamonds has made the investment in the latest technology available to the industry. Using laser welding technology enables Eric’s to restore and repair even the most delicate heirloom pieces without the risk to precious gemstones.

With two in-house jewelers on staff, our repair department is here to meet all of your fine jewelry repair needs. Our in-house casting equipment allows Eric’s Diamonds to create some very unique, fine jewelry pieces to fit your style. You can find out more about our services by visiting our repair services page.